Downtown Dubai has a new centerpiece. Meters away from Burj Khalifa, Business Bay, Dubai International Financial Center, and a 15-minute drive from Dubai International Airport, it is a landmark which stands out in a city where standing out is the rule, rather than the exception. Introducing Elegance Tower, co-designed with world renowned designer Zuhair Murad.

Boasting pride of place in the heart of downtown, Elegance Tower offers picture perfect views of the city’s architectural and engineering marvels. Experience panoramas of Burj Khalifa, the world’s Tallest building, Downtown’s Glittering Cityscape, the Greenery of Za’abeel Park, and the shimmering play of light on the surface of Dubai’s canal.

With its unmistakable poise and sweeping terraces, the exterior of Elegance tower evokes the refinement of a bespoke dress showered by flashlights as it is modeled down a fashion runway. Here, residents live with the same panache as a spring/summer collection.

The 1 and 2 bed residences at Elegance Tower are model examples of urban sophistication. In a tour de force of super luxury living, all units not only exemplify the highest standards of quality and finishing. They also embody playfulness, with a secret door in the living room leading to a plushly decorated bedroom.

In addition to secret doors, Elegance Tower’s top three ultra-luxury floors have another show-stopping surprise. These transformative spaces contain drop-down beds built into their ceilings, allowing you to magically remodel your living space with the introduction of a second sleeping unit at any time you wish.